ABSTRACT
The objective is to analyze the contributions of social media, in the format of lives, in health promotion in the context of physical distancing in the SARS-CoV-2 pandemic. This is an observational and bibliographic study of an exploratory analytical nature with a narrative approach, using data from streaming platforms and Google Trends from January to April 2020. Search for lives had a notable rise, especially between May and April, and these contribute for health promotion, mental health care, leisure, education, social relationships, entertainment, and emotional support as they articulate and permeate public policies associated with technologies. In addition, there is ample relevance regarding the social role they assume in encouraging donations. It is believed that these analyzes and information tend to cooperate with further investigations to better understand the contributions of digital technologies during the SARS-CoV-2 pandemic for people who have and/or are experiencing such experiences.